Link building is one the best ways to get your business out there. It lets you build a credible reputation among online users since it appears more natural compared to hard selling, and more importantly, it helps you gain better ranking for your site, helping you be more visible to your potential market.

Not all link building methods are ideal, however, and some can even be detrimental to your site’s ranking. Beyond knowing which strategies to avoid, it’s important to know which strategies help you make the most of link building. Here are some of those strategies.

Internal Link Building

Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.

It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.

Blog Comments

Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.

It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.

There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.

Social Media

Almost every person on the planet has a social media account, so it’s only understandable to place your links there.

When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.

With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.

Regular Press Releases

If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.

As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.

If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.

Professional Assistance

Letting professionals take of things is always the best route to take, and often the one that shows more benefit in the long run.

Link building can get quite technical, and wrong moves, whether intentional or unnoticed could cause a lot of damage for a campaign, so investing in people who can do things right is a wise decision.

A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local queries. When it comes to choosing your categories be specific. You have a much better chance to rank for “New Jersey Local SEO” or “New York SEO” than for generic terms like “Local SEO” or “SEO”.

Local search results appear for people who search for products and services near their location. They are shown a few number of places across Maps and Search. For example, you will see local results if you search for “new jersey web design” from your mobile device. Google will show you the kind of matching nearby web design firm that you’d like to visit.

Local SEO starts with NAP (name, address, phone) and then creating citations (listings) on every other local listing sites like yelp, foursquare, yellowpages, hotfrog etc. Having same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click through rate. Its essential to get the website updated with accurate and complete NAP and other business related information like description, hours, menu, photos etc and then copy all the information into GMB.

To really improve your local rankings you will need to build citations for your local business website, these can be on local business listing website (LBLs) like yelp, foursquare, yellowpages, hotfrog etc. The building, maintaining and data cleansing of local citations is an important part of local SEO. This enables you to not only showcase your services in search engines such as Google, Yahoo and Bing but also, more importantly, help your customers find you easily.

Another big ranking factor for local SEO is to encourage customers to leave positive reviews on your GMB listing. Your star rating is also displayed on the Google map to searches so a high rating can also improve your click through rate from the SERPs too. Google wants to translate your offline popularity into online. Hence getting positive reviews from your clients and customers is critical these days, so it’s an essential that business owners, managers or concerned executives communicate with their best clients and customers to get positive reviews from them which mention their products and services.

Reviews are always a subject of scrutiny, whether it be positive or negative. With Google My Business, it can come from anyone, from field experts, regular customers or clients, and anyone else. Reviews are one way that helps your customers and clients get their concerns straight to you, that is why it’s important to respond back. For every negative reviews, proper response with your clarification is essential to convert their impact positive.

Google My Business shows customer data through their insights. By using insights, you will be able to see and analyse how people came across your website for more information about your products and services, and what they are looking for. You can also see how many customers visit your website, and how many times they have viewed your products and services related informations and from where they exit your website. This is very important data for your local SEO strategy, as you can instantly see how well you are performing, and see which new strategies and techniques you can use to further improve your business volumes.

Having an online business in today’s world is a challenge, as you are always facing a lot of competitors in your niche. It is always important to find ways to stand out, and optimize your Google My Business account will do just that. Using this tool GMB, you would be able give your online business the visibility it needs, and help potential customers find you easily.

Social Media is about interacting with the audience and knowing them better. It’s not a choice whether we do it or not, it’s about how well you do it. It inspires the audience and gives them a reason to stay loyal to your brand. It plays a vital role in the branding of your business and you shouldn’t take it for granted. It’ll impact your search ranking and put down your efforts to zero. In an order to turn the table positively for your business, make sure you hire a well-reputed company that handles your social platforms. If you want to know more how it’ll impact your SEO, take a look at the points mentioned below.

· Drive Traffic To Your Website: When a visitor likes your post or want to know more about your company, they’ll move to your website directly. It may automatically increase the flood of traffic to your website and to make it possible, make sure you complete your social profile and provide all your details down.

· Help To Rank Higher In Search Engines: Everything you put on social media will stay always in the Google and help the search engines index it well, which improve the ranking of your website. It’ll help you knock the competitors out and make your position higher among the customers. For this, you stay active on all the social platforms and target the right audience.

· Boost Brand Awareness: Also, it helps the audience aware of your presence, which increases your chances of getting connected with more and more people. It not only increase brand awareness, but also target the right audience. Make sure you are always ready to get engaged with your audience and stay active and available to them all the time.

· Easy To Capture External Links: External links are very much important to increase the ranking of your website and social media helps to capture them easily. You can use different social platforms to promote and share your content to a wider audience, which increases your chances to get more and more external links.

These are some of the ways that prove how social media impacts SEO. So, don’t take your social image for granted and prepare yourself for that too. Create your presence on different platforms and complete your profile with all the necessary details to reap the benefits of social sharing for your higher search ranking and expansion of your business.